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About Us

At Simply for Strings, we celebrate creative expression through musicality.

Simply for Strings is an online and in-store Australian go-to destination for high-quality handcrafted string instruments and accessories.

Simply for Strings is Australia’s award-winning string instrument store. The company was founded in 2005 by good friends, Anna and Toby and began as a mobile business. The passionate pair would drive from town to town across Queensland to sell product and help educate students, parents and teachers, in their homes and schools. The service provided during these visits set the foundation of the Simply for Strings customer service philosophy - education and support - to which we still pride ourselves on to this day. Our growing team of string instrument gurus, alongside Founder Anna Andriolo, now serve customers Australia-wide from our award-winning Red Hill store.

As the mobile business became increasingly busy, it was clear to the founders a larger, dedicated space was needed to continue to grow the business and best serve the growing customer base. From humble beginnings, we now serve customers Australia-wide from our store in Red Hill.

Simply for Strings opened its doors to the public on November 19, 2007. The Old Church has become an inspiring venue for all musicians, an integral part of the customer experience and is now recognised, Australia-wide, as a musical hub for all things string.

The entire Simply for Strings team is dedicated to excellent customer service and are here for every step of your musical journey. Our team consists of professional musicians, passionate educators and specialist staff who are knowledgeable about everything string.



Entrance is via white-trimmed arched doors and in the front room violins cover the entire left wall. A quick glimpse to the back of the room makes visitors hurry through the hallway to see what awaits them. A grand room with high ceilings is filled with cellos, violas, double basses and violins, and a piano waits patiently and authoritatively in the corner.

Luscious deep-brown leather couches make this space seem unhurried and welcoming and are complemented by plush pillows - making you want to spend the rest of the day curled up listening to Mozart and Beethoven or try one of the many instruments for sale. In a corner, a library of musical scores begs to be played with passion and sincerity. The sheet music can be viewed and studied on a large wooden table, hand-made from Tasmanian Blackwood tree that the owners salvaged after it was stuck by lightning in Northern NSW.

The stage area looks out through wide open-glass windows as high as the ceilings, over Brisbane's treasured inner suburbs, allowing for an expanse of natural light to illuminate the interior and bounce off the crisp white walls.

“Visitors hurry through the hallways to see what awaits them ... A grand room with high ceilings is filled with violins, violas, cellos and double basses.”
It's easy to imagine this space being momentarily converted into an art gallery and concert room, and filled with the melodic sounds of strings ensembles. Guests would mingle as the sun goes down - with drinks and fresh canapes in hand - trying not to make too much noise with each step on the shiny wooden floorboards, for fear of meddling with the harmonious sounds of stringed instruments."

Meet the Family



Matisse Williment

General Manager

Joshua Smith

Showroom Manager

Jacqueline Webber

Education Manager

Annabel Hendrie

Marketing Manager

Joseph McCormack

Inventory Coordinator

Daniele Scuderi


Mel Piper


Millie Antliff

Apprentice Luthier

Michael Scott-Branagan

Sales Associate

PJ McEwan

Warehouse Associate

Nicholas Rhodes

Sales Associate

Kirra Watts

Warehouse Associate

Imogen Ferdinando

Sales Associate

Sarah Probets

Sales Associate

Nathalie Coronado Quispe

Sales Associate

Sophia Mackson

Sales Associate

Hugh Hansen

Sales Associate

Beautifully hand–crafted

Our customer service gurus are a mix of players, teachers and string instrument professionals on-hand and ready to help.

Beautifully hand–crafted


Excellent Customer Serice

We always have an excellent customer service experience here. I am not musical at all and so I rely heavily on the team’s expertise! I have never had a bad experience whether that be in person or over the phone.

Kirsty, November 2020

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